Kerala does a Phoenix again.
If you have read my earlier blog on the biennial Kerala Travel Mart KTM2018 (KTM2018), you might recollect that in the same year, Kerala had just emerged from the double whammy of devastating floods and the Nipah virus but had bounced back with a vengeance in September 2018, to pull off its 10th and biggest KTM until then and had done so with characteristic pomp and glory, unfazed by its recent calamities.
Thanks to Miss Corona, the last 2 years have been fraught with misery and despair, causing travel and tourism to come to a total standstill. With Covid’s ‘Strike Withdraw Rinse Repeat’ modus operandi via various variants and choice Greek letters, the future did seem terribly uncertain and bleak.
Nevertheless, the never say die spirit of Kerala and its tourism players, valiantly made efforts to rekindle the spark through their biennial, September held, Kerala Travel Mart but earnest attempts notwithstanding, they were unable to maintain their date with September 2020 but did hold a virtual mart in March 2021.
As the world eventually tried to limp back in 2022 and Kerala quickly planned to hold the KTM in March 2022, Corona hovered around again, playing cat and mouse with the Omicron version, which further threw plans into disarray.
But as I have said several times in the past, it takes a lot to vanquish Kerala and hence eventually May 2022 became the month that would bring the KTM alive and the Phoenix rose triumphantly yet again, to accomplish what is well known as the largest tourism event in the country.